Satellites Mistaken for Stars

Understanding the poetical potential of a refined everyday occurrence. Describing a disbelief in a fixed balance of power, normative aesthetics, and hierarchical contemplative concepts by taking a position and documenting a process of changing values. Objective elements with a translocated place of abstraction are extracted from the immediately visible. Intersubjectivity and metalayers avoiding a one-dimensional easy meaning, but offering a set of viewpoints instead. Giving up the distance represented by the artificial differentiation of marketable, selfsatisfied image-building in order to establish an open discourse regardless of the risk of being vulnerable. Activating the recipients, heightening their sense of awareness, and offering involvement and differentiation in order to shape an identity through friction with the surrounding system. Simple, open results animate the viewer to proceed further with a more complicated interrogation. Omissions raise new questions. Noise, superimpositions, failures and misunderstandings, disturbances, errors, interruptions, resonances, corrections, breaks, encroachments, details, notes, bits and pieces, details and space, emptiness, and silence delineate a relational system of de- and recontextualisations.

Apparently unimportant everyday elements and processes, perfectly integrated into our daily life, adopted and completely assimilated, become banal. Changing the encoding, or else the context, will bring them back into our field of vision. The construction of a subjective system by processing the external influences through deconstruction and exclusion and by suspending and breaking down relationships or establishing different ones. Interpretation and resignification. Varying of the existing rather than heading for the new. An amalgamation of the seemingly contradictory — of coinciding states, a transformation of stagnation into a movement: the moment of change. Shapes interact and react with each other. Individual parts create a new coherence that is visualised by adhering, judging, or simply dealing with it. Establishing a plan of action through a re-politicisation of micro processes: everything is equally important. At the same time, everything could also be different. The definite is obvious and therefore uninteresting. Things are not completely ascertainable through rational logic but are probably already outlined by means of a certain intuitiveness. Confusion, deficiencies, and surprises are weaved into the process as errors, interferences, patterns, and routines and imply an addition of concrete meaning. Contexts, conflicts, and confrontations spark images and impulses that are affected by the viewer’s imagination and personal experiences. The pictures remain transient, intermediate results of the development, as fields of possibility; so absorbing them constitutes a continuance and reprocessing.

Alexander Egger
Alexander Egger is a graphic designer, illustrator, concept developer, artist, writer, musician and publisher of artzines. He is currently living and working in Vienna and sometimes elsewhere. Originating from an Italian border area he is interested in self-imposed limits, open systems, cultural diversity and social interaction, multidimensional communication, mmoving viewpoints, points of contact and friction and the potential of mconflicts. He is working in different media on a range of cultural, mcommercial and self-initiated projects for either very small or very big clients. His work has been published in international magazines and books and he had his work exposed in every continent except Antarctica in the last year..


SATELLITES MISTAKEN FOR STARS

Graphic Design
By Alexander Egger
Design and Concept: Alexander Egger

English
180 pages
22 x 27,5 cm
Softcover
ISBN: 978-3-940393-16-6

29,80 EUR
incl. 7 % Tax excl.

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